
Photo credit: Aiony Haust
A ‘true’ serum is water, hydrosol or aloe based and feels lightweight on the skin. Like a veil of silk.
The primary role of a serum is to hydrate as well as provide beneficial properties to improve your skin concerns, whether that be fine lines and wrinkles, oily skin and acne, dry skin or sun damage, via the active botanicals and extracts within the formulation.
Who should use a serum
Everyone, irrespective of your age or skin concern.
How to use a serum
Apply your serum directly after cleansing when your skin is clean. Follow with a face oil and / or moisturiser.
Our favourite serums for helping to minimise the appearance of fine lines



Our favourite serums for helping to balance oily skin and prevent acne
LIVING LIBATIONS grapefruit cellular renewal : VIEW
Our favourite serums for helping to minimise the appearance of pigmentation and environmental ageing of the skin
EMPOWER BEAUTE serum : VIEW
PHAEDRA BOTANICALS 'sappho’s brightening' phytotherapy serum : VIEW