It’s our greatest joy to provide you the opportunity to look and feel naturally beautiful, whilst investing in your future wellbeing, because we all know that when we look good, we feel great; and when we feel good, we look great; and that holistic sense of wellbeing overflows in to all aspects of our lives.


All brands within our shop are those that we believe to be the best you can use to help bring about a happy and healthy body, mind and being (and beautiful complexion) being made from the highest quality natural and organic ingredients and materials. Each product is evaluated for its purity and safety; tried and tested for its effectiveness; and scrutinised for its environmentally-friendly factor. We understand that choosing what’s best for you is often confusing and that sometimes you may forget to check ingredient labels or find them challenging to understand, so our founder does all the work for you.


Animal testing is unethical and unnecessary. We do not carry any brands that test their products or raw ingredients on animals. We do not carry any products that contain animal fats or oils. The majority of the products that we stock are vegan. We do carry some products that contain either organic honey, ethical organic beeswax, or pearl powder. So if you are trying to avoid these ingredients, please read the Ingredient List located on each product page.

Conscious Choices

Every time you buy a product you are saying to that company, ‘keep on doing what you are doing.’ You are supporting everything that company does: every source of raw material, every packaging solution, every environmental standard that they are undertaking, every form of employee relations, every marketing choice. We can all stick our heads in the sand, if we so choose, and ignore the reality of what goes on in the world. Or we can do something about it. We live on this planet and have the power to vote every day with the choices we make at the supermarket, deli, grocery and department stores; and be willing to change when new choices become available. The world is changing, and many new products and services are becoming available that are a part of the solution to reducing our footprint on the earth. At Be Genki, we can help you to make more informed, conscious, compassionate, and loving choices. Choices that not only are in the best interest of your own health and happiness, but also for your loved ones, future generations, animals and environment in which we share.

Environmentally Mindful

The brands we stock align with our environmentally-mindful philosophy, that is, to support the Earth towards a healthy and harmonious future. By taking responsibility for what we create and sell we believe that we are not only contributing to the solution for reducing our footprint on the earth, but also helping to generate a future with more happiness, love and consciousness. We are constantly looking at ways in which we can reduce our impact on the environment via our business and personal lives. As we become more aware of choices, Be Genki becomes more ‘sustainable’, more healthy, and more of a means to help inspire holistic happiness and positive change. We’re not perfect, but what we are is willing to change and step up to the demands of this ever-evolving journey to sustainability. Our environmentally mindful practices include recyclable and biodegradable packaging where possible, recycling the necessities of a busy company, and the active involvement of native bush regeneration by our founder that makes a visible tangible difference. All orders are packaged in a recyclable cardboard box with biodegradable void fill to keep your products secure in transit. We do not purchase or use any plastic components.

Giving Back

One of the initiatives that we love to do is to support environmental initiatives that work towards a better, brighter and cleaner future for the world we live in. In the past we have donated a percentage of our profits to ensure that every order also gives back to the planet. For a few years we donated to Treehenge, an initiative that plans to repair habitats across Australia. Their first plantation was at Gladfield in the Condamine River Basin, a region that is one of Queensland’s major food bowls and that sits at the headwaters of Australia’s largest river system. Anything that is done here has a flow on effect to the southern states of Australia. As support for Treehenge grows, this restoration and rejuvenation of damaged land will continue at different sites all around Australia, the henge itself becoming the spiritual home and symbol of nationwide change. It’s also the beginning of a shift in attitude to the way we care for the land that sustains us. It celebrates life, but most of all, it supports it. We’re taking a tired, degraded region, and breathing life into it again, one tree at a time, attracting native plants and animals back to the area. Put simply, we’re tending the garden that we all depend on. More recently Sea Shepherd caught our attention and being a big lover of the ocean, and the animals that naturally inhabit the oceans, it just made sense to shift our focus for a while and give a little to Sea Shepherd. Now, our focus has shifted to hands-on native bush regeneration in our Northern NSW Australia property. Our first project, we planted over 2000 trees in a koala corridor for native animals between the years of 2018 - 2020. Our next project is to regenerate a 102 acre property on the edge of the National Parks in Northern NSW Australia. It has been an absolute joy and delight to witness first-hand the return of native animals to these areas. Heartwarming to say the least. Your choice to shop at Be Genki supports this 'giving back' action. 


We are forever grateful for you, our customer. For without you, we wouldn’t exist. So we work mindfully to ensure you have the best possible shopping experience. Whether you’re a long time customer (and remember shopping with us when we were called Be Naturallyou), or new to Be Genki, we are here to happily help you find the 'perfect' product combinations just for you, or someone special. So please don’t hesitate to contact us if you have any questions about our products or principles.