By shopping at Be Genki you are choosing the most pure and effective products currently available from a reliable Australian retailer that prides itself on integrity and trustworthy customer service. We don't follow fashionable trends. Our primary focus is to present you with products that deliver results so that you don't have to spend years or $$ on being a guinea pig.

Be Genki was the first retailer to introduce the following brands to Australia: 8 Faces, AEOS energised organics, Antonin .B, CRIA Hair, Kind Lips, La Fervance, Lina Hanson, Lisa Noto, Living Libations, Moroccan Natural, Phaedra Botanicals, Pranaline, Soapwalla and Vestige Verdant. Yes, you guessed it ... we rock!

Everything we do at Be Genki is driven by three core values: Integrity + Purity + Performance. 


Words such as ‘natural’, ‘organic’ and ‘ethical’ have been used and abused. Thus, finding brands that genuinely tick all the boxes is a time-consuming task. We happily do all this work for you and provide a curated collection of high performance beauty, self-care and wellbeing products.

“What’s most important to me is integrity. I must be able to look each and every one of our customers in the eye and speak honestly from my heart that we have the most pure and effective products currently available.” - Samantha Sargent, founder of Be Genki

Be Genki has been in business, operating with love, dedication and success since 2006.


We hold stock of all products within our refrigerated and air-conditioned warehouse, and place regular orders with the brand manufacturers to ensure that you receive product as fresh as possible. All orders are processed within 48 hours. Our warehouse is located at Milperra NSW with orders being dispatched daily from Monday to Friday. 


Our founder, Samantha Sargent, has earnt a reputation for being a respected expert and leader within the natural health and beauty industry. With 20+ years of industry experience, various professional accreditations, and regularly being interviewed for her expert advice to be featured in Australian, American and British magazines, websites, blogs and radio, including Vogue, Marie Claire, InStyle, Russh, Women’s Health, Nature & Health, Women’s Health & Fitness, Australian Women’s Weekly, Cleo, Famous, Peppermint, Better Health, Your Fitness, EcoLuxe and Real Living magazines, to name just a few.

Samantha has been described as:

‘the natural beauty buff’ by Vogue Australia magazine
‘the holistic skincare expert’ by Women’s Health & Fitness magazine
‘one of the visionaries who are making a difference to your shopping habits’ by InStyle magazine

What makes Samantha’s approach unique is the depth of practical hands-on research she undertakes throughout the world, coupled with her holistic and common sense approach in helping to improve the health and happiness in her customers, clients and readers day-to-day lives. She considers all aspects of life by drawing down on her diverse training in health and healing modalities such as Holistic Nutrition, Make Up Artistry, Skin Care and Image Training, Physical Education (Fitness), Aromatherapy, Access Consciousness, Vipassana Meditation and Aura-Soma Colour Therapy.

Samantha has been a contributor with the following titles:

  • Pamper Guru for NineMSN,
  • Relaxation Expert for SpringDay,
  • Wellbeing contributor for Postscript Interactive – The Professional Resource for Pharmacy Assistants,
  • Wellbeing Expert for Foxtel’s Lifestyle YOU

With all products being hand-picked by our founder, you can trust that Be Genki brands are the creme-de-la-creme of natural and organic beauty. High performance products that deliver results. 

Our Primary Intention at Be Genki 

To help you streamline your personal care, beauty and wellbeing products so that:

  1. you don’t waste money on products that don't deliver results, and that inevitably sit in your bathroom drawer, never being used before they expire
  2. you find products that deliver the effective results that you’re looking and hoping for
  3. you can BE the change you wish to see in the world by choosing brands that are ethical and free from toxins and pesticide residue from conventional farming methods (hence why our preferred products are organic or biodynamic).

It’s as simple as that.

We go beyond the norms of what is considered and accepted as ‘natural’ and ‘organic’. Why? Because we care. And more so, because our founder has a far deeper and hands-on understanding about the reality of the way in which ingredients are sourced, processed and the manner in which they interact with your skin and internal physiology.

The most common feedback we receive from new customers is ...

"I wish I had discovered sooner!"