In the mid-1970’s, Paul Strauss, a young organic farmer and budding herbalist, created an herbal salve to address the day-to-day wounds that inevitably accompany farm life. The salve found its way to friends and neighbors, and before long people were asking where they could buy some. From that humble beginning grew EQUINOX BOTANICALS™. Virtually all of the herbs are either grown organically, without the use of any pesticides or chemical fertilizers, or ethically wild crafted to ensure only the freshest and highest quality herbs, harvested at the peak of their medicinal potency, go into the products.