About Us

By shopping at Be Genki you are choosing the most pure and effective products currently available from a reliable Australian retailer that prides itself on integrity and trustworthy customer service. You shouldn’t have to spend years spending on products you aren’t certain about. We are here to make your life easier by providing you with natural and organic products that deliver outstanding results. Be Genki was the first retailer to introduce the following brands to Australia:

8 Faces, AEOS energised organics, Antonin .B, Calia Natural, CRIA Hair, Kind Lips, La Fervance, Lina Hanson, Lisa Noto, Living Libations, Luna Nectar, Moroccan Natural, Ojook, Phaedra Botanicals, Pranaline, and Soapwalla.

Everything we do at Be Genki is driven by three core values:

Integrity + Purity + Performance.


“What’s most important to me is integrity. I must be able to look each and every one of our customers in the eye and speak honestly from my heart that we have the most pure and effective products currently available.” - Samantha Sargent, founder of Be Genki We believe in finding brands that tick all the boxes and we do this all for you at Be Genki. Our specialisation in finding and providing you with a curated collection of high performance beauty, self-care, and wellbeing products is what brings to life our integrity and upholds this in everything we do. Be Genki has been in business, operating with love, dedication, and success since 2006.


All our products are stocked in our refrigerated and air conditioned warehouse to ensure utmost care and preservation of our quality products. We place regular orders with the brand manufacturers to uphold our commitment to delivering any product to you, at its freshest. All orders are processed within 48 hours. Our warehouse is located at Milperra NSW with orders being dispatched daily from Monday to Friday.


Our founder, Samantha Sargent, has earnt a reputation for being a respected expert and leader within the natural health and beauty industry. With 20+ years of industry experience, various professional accreditations, and regularly being interviewed for her expert advice to be featured in Australian, American and British magazines, and other media. To name a few:

What makes Samantha’s approach unique, is the depth of research she undertakes throughout the world and her innate holistic outlook on improving the health and happiness in her customers every-day lives. Samantha considers all aspects of life by harnessing her diverse training in health and healing modalities, including Holistic Nutrition, Make Up Artistry, Skincare/Image Training, Aromatherapy and applies this across growing Be Genki into a well-established, loved, and trusted brand. Samantha has been a contributor with the following titles:

• Pamper Guru for NineMSN
• Relaxation Expert for SpringDay
• Wellbeing contributor for Postscript Interactive – The Professional Resource for Pharmacy Assistants
• Wellbeing Expert for Foxtel’s Lifestyle YOU•

Samantha has been described as

"The natural beauty buff"

By Vogue Magazine

"The holistic skincare expert"

By Women's Health & Fitness Magazine

" One of the visionaries who are making a difference to your shopping habits"

by InStyle Magazine